AT MARCA, ILIP WILL BE FOCUSING UPON ITS PRODUCT ASSORTMENT AND SUSTAINABILITY
The Bologna-based company will be presenting its renewed packaging lines in Hall 16, stand B-29, with a setting designed to highlight its role as a partner for private labels
Bologna (7 January 2015) – Food containers and disposable tableware designed with a keen eye on environmental sustainability, quality, innovation and customer service. These are the values that ILIP will be bringing to Marca, the private label exhibition to be held in Bologna from 14 to 15 January (Hall 16 / Stand B-29).
The Bologna-based company, one of Europe’s leading manufacturers of disposable tableware and high-quality food packaging materials in rigid thermoformed plastic, will be focusing its participation upon the slogan «Passion bears good fruit». In order to illustrate this concept, the centre of the stand will feature a cardboard totem in the shape of a tree. Its fruits will consist of various products manufactured by ILIP for its distributors’ brand names, such as Coop, Vivi Verde Coop, Vanto, Decò, Spar, Flou, Coal and Real Casa.
The graphics on the panel and the display windows at the rear, on the other hand, will be dedicated to the ILIP brand tableware and food sector product lines. In particular, much focus will be placed upon the colourful Mirò cutlery line, which is ideal for parties and comes in 8 different colours and 64 premium references, as well as the ILIP Bio line of cups, cutlery and plates, all of which are made from completely compostable materials like PLA and cellulose pulp.
«Our strategy remains that of 360° market coverage, which means overseeing both the more innovative and value-added segments, as well as the more affordable segments and the private labels», explains Ermanno Brancolini, Sales Manager for Italy at ILIP’s Foodservice Packaging Business Unit. «Marca is a crucial event for meeting with qualified operators in the large-scale retail sector, including many of our current and potential customers.»
The exhibition will be an opportunity to introduce our new disposable packaging products, which have been graphically coordinated throughout all the product lines. Furthermore, the product labels have already been updated with the new indications regarding the temperatures and use conditions, thus anticipating the regulations that will come into force from January the 1st 2016.