MACFRUT, with ILIP packaging is taylor-made

At the Rimini exhibition, ILIP will be showing off its renewed stand, a preview of the full-on restyling of the company’s image.

Find us at Hall B3, Stand 075

BOLOGNA 2nd May 2018 – ILIP’s stand at Macfrut 2018, the international fresh produce trade show to be held at Rimini Fiera from 9th to 11th May, will be marked by technology and innovation. (Hall B3, Stand 075)

For this new edition of the Rimini event, ILIP’s stand will become a veritable hub of information and meetings, brimming with contents of high visual impact, such as the touch-screen where visitors can leaf through the new fresh produce catalogue, the new corporate brochure, and the Life+ leaflet. Another screen will be displaying our institutional video, a summary of ILIP’s core values, from innovation to sustainability. The new communication material focuses on “emotions of use” capable of involving, inspiring and instilling passion: in this vision, listening to clients and final consumers is one of our core values, and it will be given more and more room in ILIP’s strategies over time, as will emphasis and communication of the passion and effort made by all levels of ILIP employees on a daily basis.

This is the first step towards a full-on restyling that will peak with the launching of our new website in the upcoming weeks.

Our focus on packaging solutions is always on Life+, a packaging system based on the EMAP (equilibrium modified atmosphere packaging) concept, which balances the gases contained in the packaging thanks to the synergy between three elements: an active pad, a non-perforated punnet, and laser-perforated heat- sealed film. This new system, created in partnership with Sirane and Plastopil, improves product shelf life, increasing producers’ competitiveness and reducing food waste.

“Thanks to our fully renewed stand, we can have an even more effective relation with our visitors, our clients and partners”, comments Roberto Zanichelli, Sales and Marketing Director for ILIP. “Macfrut has always been a crucial event for us. Life+ reinforces our philosophy: offering more than just a product, but a real partnership we develop with our clients to come up with solutions tailor-made for their needs.”